Study on customer retention under the background of Chinese culture

Date of publication:2012-12   Press: Tianjin University press   Author:Liu Jianhua  
Summary

"Chinese culture background of" customer retention in a manufacturing enterprise in Hebei Province as the research object, consistency with triangle verification method of hypothesis testing results. By the analysis of the case, "the cultural background of China customer retention studies" verifies the nature of customer retention is the duality of trust and switching barriers and customer retention is a dynamic process in the long-term, the characteristics of the enterprises, interpersonal relations, trade relations have an influence on the effect of customer trust and switching barriers through.
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