Research on Chinese culture international communication strategy

Date of publication:2012-5   Press: Kyushu press   Author:Chen Wenli, Tao Xiuao   Pages:279  
Preface

This book is the &ldquo ” cultural diplomacy; a study, it not only discussed the general cultural diplomacy, but focuses on China's cultural diplomacy. The fundamental task of cultural diplomacy is the country in intercultural communication, so the book of cultural communication, but it is not to discuss cultural communication in general, but focuses on China's intercultural communication strategy. &ldquo ” cultural diplomacy; the concept first proposed by the american. American diplomatic historians Ralph? Turner (LarfTurner) in twentieth Century 40's first put forward this concept, another expert in American diplomatic history of Frank? Ninkovich systematically elaborated and development. Cultural diplomacy can be said that in western countries, especially the United States diplomatic tradition, both theoretical research, or the cultural diplomacy practice, leading to china. Historically, very few Chinese people to go abroad to spread their culture. Han is Zhaojun's, but its purpose and; Tang Xuanzang west of India, but it is intended to learn; Ming Zheng He seven voyages to the western seas, only in distributing Chinese Enze. While the culture is just a by-product. On the other hand, the western countries to the Oriental missionary from the three or four century has continuously sent missionaries of Christianity into China, three degrees, the Nestorian religion for the first time, in the Yuan Dynasty, Nestorianism was second times, third times in the Ming Dynasty, in order to sand neglected as a pioneer missionary Matteo Ricci lay large industry base. Since modern times, the western missionary is to Eastern Christianity, do the church school. The United States since the founding period of late, thus to East China mission time than the UK and other European countries later, but the latecomers. The government of the United States in the name of the church in China, schools, hospitals, office of books, newspapers and periodicals, and in 1908 by the Boxer Indemnity Chinese funded Chinese students studying in the United states. In 1945 to establish the legal form of the Fulbright project, become the education exchange program wide international acclaim. The official U.S. foreign cultural and educational exchange project is the history cultural diplomacy international feat, can be said to be unprecedented, none ever after. The heyday of the Tang Dynasty received students in Japan and other East Asian countries, its scale, and provide free accommodation, this historical cultural diplomatic feat than America's Fulbright project is difficult to match, the cold war, American cultural diplomacy into play, eventually led to the drastic changes in Eastern Europe, the collapse of the Soviet Union, China's political turmoil in the practice of cultural diplomacy, the United States is the leader in the international community, even in France, Germany and Canada also to awe, a defensive. Can say, the United States is the big winner of the cultural diplomacy practice. As for China, although rich culture has profound, but it does not take the initiative to world culture, but with huge attraction of their culture, the square to. Chinese culture is in the ancient East spread to Japan, Korea and Vietnam, are these countries have the initiative to China to study results. Chinese culture has spread to Western Europe, the Renaissance, especially the influence on the European Enlightenment movement, mainly western missionaries. China has always been a “ self peaches and plums, under the self Seikei ” cultural self-confidence, is taken by the “ these years, the culture of ” cultural communication strategy, Buddhism came to China, is the localization of Zen, the Tang Dynasty's founding emperor Li Shimin original Xianbei people, Mongols in China, the localization of the Yuan Dynasty, the Manchu people in China, Chinese to the Qing dynasty. Jesus West missionary came to China, full of emperor to Taoism, but there is “ the rites controversy ” that has been maintained for hundred years, finally the Qing regime to &ldquo ” isolation; to deal with, the Opium War opened the door, also broke the cultural arrogance. The Chinese nation in times of crisis, the Chinese people reflect on the defects of their own national culture, thought that the Chinese traditional culture has been outdated, western culture is the advanced culture, so it has been hard to Western learning to catch up with Western society. As a result, spreading our national cultureThere can be No. Since the founding of new China, China coincides with the cold war period, the Chinese government also conduct propaganda, but it is an ideological battle, not with the international cultural communication. At the same time, China is also exploring a rejuvenation of the road, after thirty years of twists and turns, the road of socialist modernization and finally found a path with Chinese characteristics, after thirty years of reform and opening up, China by its high speed development rising in the East, there is a renaissance of Chinese culture. This means that China is moving from the country of culture to culture power. Therefore, the Chinese culture to the world, to become the topic should have righteousness, a generation of Chinese intellectuals' historical mission, become the great strategy of Chinese cultural renaissance. The 17th National Congress of the CPC has put forward the strategic plan, the seventeen session of the six plenary session of the more comprehensive and in-depth, in particular to perfect this strategy. It should be said that the Chinese culture to the world, which is unprecedented in Chinese history subject, it means that the Chinese people should take the initiative to spread the national culture, which is a requirement of the era, is the great rejuvenation of the Chinese nation requirements. Specifically, first, as the seventeen session of the six plenary session of the said, “ the world today is undergoing great changes and major adjustments, the world multi polarization and economic globalization, the rapid development of science and technology, various kinds of Ideological and cultural blend of confrontation is more frequent, the status and role in the competition of comprehensive national strength is more prominent the maintenance of the national cultural security, the task is more difficult, to enhance the national cultural soft power, the influence of Chinese culture worldwide demand more urgent ”. Second, “ method innovation of publicity, enhance the international discourse right, the proper response to external concerns, the international community to promote China's basic national conditions, values, development and policies of knowledge and understanding, to show our civilization, democracy, open and progressive image ”. Third, must produce the interaction of global culture in the process of economic globalization, which also caused the national civilization of confrontation and conflict, cultural conflict, has become the realistic predicament that the mankind faces global exchanges, in order to eliminate cultural conflict, the building of a harmonious world, China shall have the responsibility to let the Chinese culture going out.
Summary

In the era of globalization, the harmonious development of China, further prosperity depends not only on the Chinese economy, also depends on the establishment of China Foundation and great cultural communication strategy and clever appropriate communication strategies. "Chinese international communication strategy research" will be from the perspective of cultural diplomacy, soft power, the development of culture industry, how to show the core value of Chinese culture, Chinese society mainstream cultural values to overseas, dissemination of socialist culture with Chinese characteristics, to the world about a real Chinese story, to build a good national image. The enhancement of the international influence. "The main content of" external communication strategy of Chinese culture is divided into four parts.
Author brief introduction

Tao Xiuao, Professor of philosophy at Beijing Foreign Studies University School of social science. Chen Wenli, associate professor of the College of social science Beijing Foreign Studies University philosophy.
Catalogue of books

Cultural diplomacy and the dissemination of Chinese culture and cultural diplomacy era on China “ &rdquo harmonious world; the idea spread strategy dual cultural identity and Chinese culture dissemination strategy adjustment to the social functions of religion and the analysis understanding and significance of cultural diplomacy practice of EU cultural diplomacy system framework and practice of cultural diplomacy on China's cultural diplomacy the new background and basic concept of the definition of French Alliance diplomatic pattern language (1883-2010) from the Obama period of Sino US relations at the unique value of cultural diplomacy on the scholar's foreign cultural communication soft power and national image from the perspective of soft power diplomacy of Obama government came to power after the national image of China -- Based on the "New York times" reports of text analysis cultural soft power is the spread of Chinese culture in a successful public diplomacy --2010 Shanghai Expo developed country cultural industry on China's soft power influence in the American film industry as an example of cultural industry and cultural development of China's cultural industry to develop the international market strategic thinking on the development of cultural trade, trade development mode of cultural industry and its development the policies of the new development of Chinese culture industry. The strategy of SWOT conditions of cultural industry development in China's development present situation analysis and the successful experience of &hellip of France's cultural heritage protection industry -- the experience and Enlightenment of Korean culture industry; …
Chapter excerpt

First of all, in the maintenance of security and world peace and regional stability, the main new changes in international relations is reflected in the international political order to multi polarization. The past few decades the international order has been dominated by the United States as the core of the western countries, the international order has been difficult to adapt to the new changes in current international relations. The main performance is: the first, terrorism has become a major new variables in international relations, is also triggered a burst point international tensions and unrest. International terrorist "9? 11" event leading to the present in the United States as the large-scale war on terror led with the world, however, the United States "unilateralism" caused by the "war on terror" enlargement may cause world new serious turmoil and crisis. Second, because the weapons of mass destruction and a series of hot issues arising from diffusion, which is becoming more and more serious challenges to the peace and security of the world, such as Iran, the Korean nuclear issue. Third, some of the original regional hot spots such as the subcontinent of South Asia and the Middle East, and further exacerbate the contradictions, or the conflict escalated, latent or is causing new areas of serious crisis. Fourth, the North South confrontation and the growing gap between rich and poor and cause political instability in some countries, the social crisis, and if such situation continue to deteriorate may lead to unexpected consequences more serious. Facing the new situation in international relations, emerging and developing countries in the international political affairs have more right to speak, the right of participation, decision-making power, to jointly plan the lasting peace. China's "harmonious world" concept is the reflection of the development of international relations change and regulate the international "peace", which contains: firmly opposed to hegemonism and power politics, advocates the settlement of disputes and conflicts through dialogue, consultation and negotiation, without the use of force or the threat of force; to promote mutual trust and to achieve common security; called for the openness and tolerance and dialogue and cooperation, efforts to eliminate the suspicion and estrangement between different civilizations. One of the development trends of the world's most important is the rise of emerging economies, and the development of the world began to change 300 years an important and dominant force structure, changing the United States as the core of a few Western countries monopoly of international affairs and international system situation.
Editor recommends

In the era of globalization, countries are inseparable from the culture of strong strong. Culture is the soul of a nation, is an important symbol of national soft power, is an important manifestation of the comprehensive national strength. In recent years, China's cultural construction has made remarkable achievements, but the status quo of cultural development and communication and China's international status and influence, and domestic economic and social development is not commensurate with the. The cultural globalization, caused to other developing countries to more severe challenges, so as to promote the cultural power of “ ” strategy, has the vital significance. General secretary Hu Jintao of the CPC Central Committee Political Bureau collective study stressed that “ must be from a strategic height to recognize the important position and function of culture. ” Premier Wen Jiabao at the three session of the eleven National People's Congress on the government work report also pointed out that the culture as “ the spirit and soul of a nation, as ” “ &rdquo is a decisive factor of national real strength; “ deeply affect the progress of a country's development and change a nation's important role in the fate of &rdquo. We used to compare the value of economic strength and military strength, hard power that, while ignoring the cultural soft power of such. In the era of globalization, the harmonious development of China, further prosperity depends not only on the Chinese economy, also depends on the establishment of China Foundation and great cultural communication strategy and clever appropriate communication strategies. "Chinese international communication strategy research" will be from the perspective of cultural diplomacy, soft power, the development of culture industry, how to show the core value of Chinese culture, Chinese society mainstream cultural values to overseas, dissemination of socialist culture with Chinese characteristics, to the world about a real Chinese story, to build a good national image. The enhancement of the international influence.
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