Leaf tiger, born in 1975, Anhui province Chaohu city. Doctor of Nanjing Normal University literature. Associate Professor, School of Journalism and communication of Xiamen University and master tutor, vice secretary of the party committee. Has published a book, in the "academic monthly", "Chinese Radio & TV", "literary theory", "social science front." "to learn and explore" and other publications published nearly 30 papers. Chair, participated in the provincial, prefectural research.
The first chapter of popular culture and media one obviously is the fact, and what people mainly from the natural, social experience, today, our experience of life often comes from the media, especially the lingering in the surrounding media. Accordingly, the popular culture is based on the mass media and the development of the double attack, in the mainstream culture and elite culture, stubborn to cut a striking figure and its growth space, increasing development of family culture, a cultural force leading position occupied. In this tour, as the mass culture from the West in twentieth Century at the end of the 70's into the China, set off a wave of criticism, arguing the torrent. How to examine the popular culture and media communication from the Western control horizon? How to face the impact of popular culture on the elite culture and influence? What problems of theory of popular culture criticism and study Chinese? All these are worth thinking highly of theory and practical significance of the subject. The first section culture media and media of the reality of Cahill in the "people" in the said: "the people of the symbolic activity (Symbolic activity) how much progress, physics seems to go to retreat how much. In a sense, people are constantly dealing with its not on dealing with the thing itself. He is so make yourself surrounded in the form of artistic language, imagination, mythological symbols and religious ceremonies, and unless by virtue of these human media agency, he could not see or understand anything." 1. Indeed, from a historical point of view. Method and object of human perception of object representation techniques from civilization began with a specific media. The first human history is painted on the walls of caves in painting, painting is the most primitive Wen something for the media to transfer ideas. Each of the birth of a new medium, to a different extent changes, transfer, the exchange of information acquisition way, affect the human social change. "Today, many new technological civilization is now converted into cultural production, circulation and accepted way, this means that the public face is a pass by all kinds of media symbol culture. So, in the face of culture is facing the media, in the culture is in the media, or more precisely, is the face of the media symbol". The reality is, itself is media. When we want to know the latest trend of the six party talks on North Korea's, we will come very naturally to turn on the TV; when the feedback we want to query the audience for the 2008 CCTV Spring Festival Gala time, we will not hesitate to open the search engine. Thus, the interaction in culture media, the reality, of the three, the media will undoubtedly play a key role in the. However, in the economic integration and the age of information globalization, high frequency of the use of media tends to make people ignore its existence, in the course of time will be accustomed to, not uncommon. Therefore, the "media" (also translated as "media") a word will be forced into the culture of questioning and the real world is a indispensable key.......
Introduction the first chapter preface of popular culture and media the first festival culture media and media of the reality of second Western perspective of mass culture in the third festival of popular culture connotation and characteristics of popular culture in the fourth section, the Chinese stroke and impact of the fifth section of the Frankfurt school critical theory of mass culture in the second chapter China limitations and mass culture the first section of the consumer society and consumer society, consumer culture festival second mass cultural consumption function third day ad consumption ideology mirage fourth of female consumption and shopping pleasure Fifth Festival consumption in the context of mass culture reflection of the third chapter of popular culture and gender communication section sex and gender in section second, discipline and control: mass culture in the third section, empty body representation of gender studies and gender communication and power fourth reflections of Da Zhongwen chapter fourth popular culture and visual communication section of visual culture era to change I Pro second day culture paradigm: from the language and culture to visual culture festival third popular culture visual turn of fourth popular culture visual The main reference @##@ propagation of soft power and Chinese mass culture reproduction of mass culture on popular culture and cultural globalization, the fifth chapter first globalization and localization of second networks of the Fifth Festival of visual communication in the context of Carnival and Empire Network Culture Festival third in the process of Globalization The characteristics of propagation of mass culture and media will no doubt give researchers proposed many need to face the difficulties, but also for its opened up a flexible free space. During the course of writing the book on the absorption and research related to sociology, communication, psychology, literature, philosophy and other disciplines of information, and tried to make the whole research seems to be full of heavy, both theoretical reasoning, but also on the practical problems of penetration. Another significant problem book faces is: in the face of the academic discourse of the west, how to Chinese reality of theoretical thinking and practical speech? An important background for this question is since 90's of the twentieth Century, China culture aphasia voices in academia aroused strong repercussions, still linger on faintly. We believe that, although the problem of cultural aphasia does not conform to the cultural exchanges between different dialogue, the world trend, and is easy to cause the binary opposition between the two cultures of the East and the west.
Culture @ 2017