Cultural and creative industry front

Date of publication:2008-10-1   Press: Communication University of China press   Author:Fan Zhou, Lv Xuewu.   Pages´╝Ü272  
Preface

Culture is a national identity gene, creativity is the driving force for the development of a country. Entered the twenty-first Century, in the industrial economy, combination of "culture" and "creative" Adorable gives birth to a new form of industry -- the cultural and creative industries. In September 13, 2006, the CPC Central Committee General Office, office of the State Council issued the "national" eleven five "period of cultural development plan", "cultural and creative industries" this concept is also the first official appearance in this important documents of the party and the government. The emergence of cultural and creative industries and development under the new historical conditions, the status of knowledge and culture in economic development is increasingly enhanced results, is a path of sustainable development are put forward in a series of serious problems facing the energy crisis and environment deterioration, under the dilemma. At present, in a certain stage of the national and regional economic development, have cultural and creative industries as strategic development goals set. In the developed countries, Britain, Japan and American area, cultural creative industry is becoming an important industry rapidly. With the development of cultural and creative industries like a raging fire, we see more clearly, it will not only regional, national, ethnic cultural resources into the comprehensive benefit of society, in solving the problems of economic development at the same time also provide people with spiritual products win universal praise. Thousands of years of civilization history indicates that the Chinese nation has never lack the creative imagination. In recent years, the party and the government will be many times the development of cultural and creative industries on the national development agenda, which makes the "cultural productivity" has become a beautiful scenery line following the "science and technology".
Summary

Culture is a national identity gene, creativity is the driving force for the development of a country. Entered the twenty-first Century, in the industrial economy, combination of "culture" and "creative" Adorable gives birth to a new form of industry, cultural and creative industries. In September 13, 2006, the CPC Central Committee General Office, office of the State Council issued the "national" eleven five "period of cultural development plan", "cultural and creative industries" this concept is also the first official appearance in this important documents of the party and the government. The main source of this book is to Communication University of China in Beijing city of Chaoyang District cultural and creative industry development center, Queensland University of Technology jointly hosted the second session of the "creative China harmonious world" Beijing culture of many industry international forum guests representatives. This book from the theory of cultural industry related categories for the theory of cultural and creative industries, from the concept of the "cradle" of the British creative industries in Britain, the first ten years of the development of the comprehensive analysis, and from the cultural dissemination, cultural discount, cultural difference perspective on the situation of China's cultural industry in foreign exchange are described. This book explores the development of new technology based on the types of cultural industries, emerging cultural industries involving digital newspaper, two-dimensional code, building TV, podcasts, 3G, mobile phone advertising is booming. The book also agglomeration on the development of cultural industry and this industry was studied case over the suit one's measures to local conditions, seek truth from facts, the development of local, contemporary culture industry has a certain significance.
Catalogue of books

Analysis of the bottleneck of industrial development to promote the development of China's animation industry prospect and opportunity theory achievements of the "eleven five" the development of cultural industry and industrial policy game of China's digital content industry development present situation and countermeasure analysis in the process of analysis of the relationship between art auction game thinking media product characteristics of tourism and cultural and creative industries and creative industries in the art market the interactions and cultural exchanges promote industrial interaction UK creative industry's first ten years (1997 - 2007) -- Interpretation of the British media sports department report "to maintain the leading: international communication Chinese culture background economic performance" the British creative industries under Globalization -- on the cultural and creative industries in China is a historical mission of cultural discount analysis of the differences between film and TV Culture -- Chinese trade strategy of culture: protection of cross cultural exhibition communication variables in Sino South Korean traditional culture festival from the dynamic in the context of the cultural and creative industry perspective China television drama production mechanism reform and difference analysis of creative ideas to lead the industry towards the application of a digital newspaper "Chinese wave of development of 2D codes in TV media the sowing "Chinese: opportunities and challenges -- talk about Chinese network culture" podcast "cultural industrialization development of 3G communication era music industry and music culture foresight of mobile phone advertising value base and business model of cultural resources to stimulate industrial power generation history, cultural identity and best-selling books -- Cultural bestsellers historical and cultural analysis standing in the picture on the focus of Pingyao cultural and creative industry operation -- case analysis on scientific view of protection -- Nanluogu Lane on the protection and development of cultural tourism industry and its example analysis of development -- Taking Gansu Province as an example. The female image design of tourist destinations of Hangzhou women --, build green tourism industry upgrade Xinghai creative integration Island: the practice of the construction of multi-dimensional development of cultural and creative industries in the northeast old industrial base of industrial organization and the characteristic of cluster development -- on the cultural and creative industry agglomeration area of Beijing digital entertainment industry demonstration base and thinking of the cultural creative industry planning and management and promote the creative inheritance of historical context to carry forward the Olympic cultural charm of creative light life Book second "creative China harmonious world" of cultural and creative industries in Beijing International Forum "Beijing declaration" postscript
Chapter excerpt

(two) the lack of more extensive and effective communication platform only animation products (image) success will have a derivatives market success. So the effective communication platform, the basic premise is to form a complete industrial chain of animation industry. In our country, print media and television media is the main platform for the dissemination of the animation industry. TV platform mainly provides is the animation products animation form, and TV platform mainly by the young people, especially children's favor. With the development of production technology, animation products have become increasingly diverse forms, such as Flash, mobile phone MMS etc, how to enrich the animation product form for the broadcast platform effectively, is the animation image and productsBased on the basic market. Discovered in 2005 China Internet survey, Internet users under 24 years accounted for 53.5%, the age of young people is the main force of animation products consumption. Future animation product dissemination platforms should not be confined to the traditional media, new media (including mobile phone) is well suited to the new media animation products will be the new focus of the development of Chinese animation industry. (three) there are two main reasons for the lack of original animation market lack of original animation market: one is China's animation industry operation of the lack of clear market segmentation, the infant phenomenon. Can't deny children and adolescents are the development of animation industry the first service object, but the animation products is not only the patent of children, but also adults fairy tales and fables. In Japan and South Korea, the comic is for all, they have youth comics, comic, comic, old young adult comics. The status quo of China's animation industry needs to change products and services under age tendency from the perspective of this point, to develop good every segment of the market on the basis of demand analysis. Two is the property rights protection mechanism is not perfect. For the animation industry, property rights attached to the animation products and image of the intangible assets is the intellectual property rights. Its essential feature is exclusive, that is to say a kind of animation products and the image of the intellectual property is protected, other people can not share this property.......
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