Consumer culture and Postmodernism

Date of publication:2000-05-01   Press: Yilin press   Author:[UK] Mike Featherstone   Pages:252  

As the modernity and post modernity of phrases like this, we also need to determine the scope of the meaning of modernism and postmodernism. The similarity is both at the cultural center. From the strict sense, the modern means, appeared at the turn of the century, and until now still dominated the art movement in art and artistic style. Here, the often quoted figures: Joyce, Yeats, novel field of Gide, Proust, Rilke, Kafka, Mann, Musil, Laurence and Krner, poetry, Pound, Eliot, Rilke and Valerie Roca, dramas, Tinberg and Pirandello, the field of painting, Picasso Matisse Cezanne, Braque, and futurist, expressionism, Dadaism and surrealism movement; the field of music, Stravinsky Schoenberg and Berg (see Brad Berg and Macfarlane, 1976). However, the source of modernism, dating back to nineteenth Century which time, also had many controversies, some people wanted to date back to the nineteenth Century thirty's being vigorous and unrestrained artistic avant-garde. As for the basic characteristics of modernism, we can be summarized as: self awareness and Reflection on the aesthetic preferences; sound image synchronization and narrative structure montage of rejection; exploration of uncertainty characteristics of reality stultify oneself, vague and open to love; personality concept emphasizes the integration of deconstruction, digestion of human body's rejection. (see len, 1985:34f1) but the problem is, from art to understand postmodernism tries to, we will find that many aspects of the characteristics of modernism, mostly into all sorts of post modernism in the definition. So the term problems, together with the other terms related problems, is actually around when it is reverse definition, when to start with a fixed term to refer to a substantial difference between things, set up. The aesthetic appearance of common life also refers to the planning of life into works of art. Are artists and intellectuals and potential artists, intellectuals, the design is attractive, it has a long history. For example, at the turn of the century Bloom Bloomsbury circle can be found in this plan. Among them, Moore argues, life's greatest commodity is by personal emotion and aesthetic subject. In the late nineteenth Century pat and Wilde's works, also similarly small living ethics as works of art. Wilde's hypothesis is, the aesthetic should be ideal is to realize their own "in a variety of forms, and thousands of different ways, and all of the fresh feeling curious". Can say, Postmodernism (especially the postmodern theory) has already brought aesthetic problems. Clearly, in the wild, Moore and Bloom Lottie (Bloomsbury circle and the possibility that the good life is the realization of desire, self expansion, the new taste, the pursuit of a new feeling, to explore more and more (Shas special vine, 1988) works, continuity in an aesthetic exploration. If wo Lin (1986) theory, Foucault reveals the core of aesthetic life. Foucault (198641-2) quite agree to modern ideas of Baudelaire, a typical image of modern people is "dandy, he left his body, his behavior, his feeling and passion, his hundred-percent existence, into a work of art." In fact, the modern people is "make yourself upside down feet first person." The earliest in early nineteenth Century by beau Brummell England developed vanity "(Dandyism), through the construction of demonstration on the way of life beyond all dispute, to emphasize the special his superior position. Their noble spirit, through the public scorn, and prideOf noble birth, as well as in dress, manners, personal habits and even furniture and other advantages, in short, all of these today we call life things, to the high status of show off (see R.H. Williams, 1982:107ff). In art and culture (artistic Countercultures) development in Paris, in late nineteenth Century, bold and avant-garde art, way of life is an important topic, in Balzac, Baudelaire, Conde Ole, until later, Deng De, Montesquieu and Mann et al Goncourt, work and life, people feel the magic and attractive to them. This is attention, and attention to aesthetic life to put life into (and the life shape) double whole art and knowledge of anti culture aesthetic pleasure in, should construct and mass consumption, the general sense of taste and the pursuit of a new feeling, to creativable lifestyle (it constitute the core consumer culture) link. (Featherstone, 1987A) obviously, one of the most important characteristics of consumer culture is, goods, products and experience for consumption, maintenance, planning and dreams, but, to the general public, to consumption is different. Consumption is not only the use value to meet the specific needs of the consumer goods. (Adorno, 1967; Jameson, 1979; rice, 1983) instead, through advertising, mass media and the commodity exhibition techniques, consumption culture has shaken the original production of use of the product or product value idea, and gives its new image and mark, comprehensively stimulate widespread feeling of Lenovo and desire. Therefore, the excess production and rose image, loss of the corresponding reference in the real (which we have in front of a post modern culture · chapter mentioned), is the inherent tendency of consumption culture. Therefore, consumption; culture trend is the culture is pushed to the center of social life, but it is a fragmented, repeated reproduction culture, it is difficult to gather to become the dominant ideology. Of course, we must be careful, to treat culture, system level not only stay in the mark and image, to further consider how they are used in daily practice? Who is engaged in the production and dissemination of culture work? To answer the latter question, is to discuss the role of experts in the production of signs in the discussion, in the distribution, distribution and supply of cultural products in various culture media. This is we'll discuss the problem. To answer the first question, it must show that through all of the consumer culture. To cultivate the significance, a way of life that is: the individual is encouraged to adopt a kind of goods to non utility attitude, with carefully selected, arrangement, use and display their goods (whether decoration, house, car, clothes, body, or leisure entertainment), and with unique style to show the owner's personality.......

Mike Featherstone, the Nottingham Trent University sociology and professor of communication ", one of the founding editorial theory, culture and society" magazine, the current "theory, culture and society," the director of the center. Featherstone is one of the participants of post-modernism and cultural globalization debate the most influential, his book "consumer culture and postmodernism" (1991) and "digestion culture: globalization, postmodernism and identity" (1995) has produced widespread influence.
Catalogue of books

The first chapter of modern and post modern: definition and modern modern interpretation of modernity and Post Modernization and post modernism and Postmodernism in chapter second, consumer culture theory of consumption patterns of production consumption dreams, images and pleasure conclusion in the third chapter to post-modern cultural sociology of Sociology of postmodernism culture and knowledge in the field of the development of postmodernism new media culture and Postmodernism in the center of post modernism and aesthetic fourth chapter the cultural changes and the social practice of advanced capitalism and social practice experience and practice of authority and cultural practice in the fifth chapter the aestheticization of everyday life aestheticization of everyday life in modern middle class and "Carnival the sixth chapter" control of life style and consumer culture, consumption culture cultural commodity economy and way of life of the seventh chapter of social space in city culture and modern lifestyle modern city culture capital, hot ghetto and life style of the conclusion of the eighth chapter of consumer culture and global disorder consumer culture and postmodernism and sacred the ninth chapter common culture cultural disorder or non common cultural common cultural proposition together? The formation of mass culture and postmodernism change conclusion tenth chapter concluding review: globalization index @##@ diversity bibliography The book begins from the consumption culture, and discusses the characteristics of modern society, and the consumption culture of postmodern society, and examines the Pierre Bourdieu, Baudrillard, Lyotard and Jameson and other theorists thought. The author points out, consumer culture is the driving force of the postmodern society, the symbols and images as the main characteristics of the postmodern consumption, leading to the digestion of art and life, academic and popular, culture and politics, the sacred and the secular difference, also produce symbol producer, cultural agent capitalists. Digestion formed consumption, even after modern society to form a homogeneous, in a whole, and the pursuit of singular way of life, and even rebellion and subversion legalization.
Chapter excerpt

In my earliest interest is on the consumer culture in the late seventy's. At that time, the Frankfurt school and other critical theory advocates, in the "Telles" (Telos) and "many brilliant exposition and review the new German criticism" magazine published, aroused my interest in this question. For all the discussion about the cultural industry, the alienation of instrumental rationality, commodity fetishism and the world's, the interest has shifted from the production to the process of consumption and cultural change. In my aging (at least from the perspective of social and cultural theorist) for a long time has not yet been raised to the height of theory research, the problem of conceptual form gives me a big help. Although the life time and historical time staggered, generational experience, body and self relationship, aging research and put forward many important theoretical issues, however, one thing is clear, people rarely linked to the essence of the culture change process to explore their. Study on the critical theorists and others (especially Evan, 1976), an important role on the media, advertising, image and Hollywood mode, set up a useful bridge for the defect of bridge, and then proposed the formation of how they can influence people's status and the practice of everyday life problems. While I was with Mike Hepworth co wrote a book, in the book, we will the middle-aged redefined as "a more active life stages of youth". Our new market development, special attention to the "young" how to keep young, healthy consumption culture lifestyles, made seems more reasonable explanation. This idea to the British society in 1981 to an article entitled "the elderly and inequality: redefinition of" consumer culture and middle-aged articles to be explained (Featherstone and HEMPEL Vos, 1982). Then I made a more theoretical small article "consumer culture" in the body (Featherstone, 1982), and later, in 1983, "theory, culture and society" magazine consumer culture especially out. Today, although people interested in the word "consumer culture" and use it grow with each passing day, Adorno, Horkheimer, Marcuse and other critical theorists theory is no longer regarded as of great significance. Their orientation method, is based on the today has not a leg to stand on the true and false individual, individual right and wrong demand needs to distinguish, elitism of popular culture criticism. The general opinion is, popular culture, they look down on popular literature or art style, and the popular classes fun frank and sincere lack of sympathy. And after a little strong agree on is the key to modern people. However, although the analysis of consumer culture, have turned to the populism of criticism, but theorists have raised questions, such as "how to distinguish the value of culture?" "how to carry out aesthetic judgment?" and the relevant and practical problems of "how should we live?" and so on, can be said that in fact has not been cancelled, just be aside.......
Media attention and comments

In many chapters of this book, I also revealed a series of confusing due to the rise of modern because after the problem. In these chapters, I not only try to post modern as initiated by the artists, intellectuals, or other cultural experts postmodern cultural movement to study, but also to explore the strict sense of postmodernism, cultural change is associated with generalized how can be called the modern daily life experience and practice in the.
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