The cultural industry planning and case study

Date of publication:2008-1   Press: Southeast University press (Nanjing: Southeast University Press)   Author:Gu Jiang   Pages:235   Words:274000  
Summary

Gu Jiang, born in 1965, Nanjing, Nanjing University School of economics professor, doctor, doctoral supervisor, deputy director of the Ministry of culture, national culture industry development research center, Nanjing University, director of the Institute of Nanjing University, director of the development of cultural industry, execute the Nanjing University corporate and securities research, macro economic society of Jiangsu Province, executive director, executive director, Jiangsu Price Association USA Illinois University visiting
Catalogue of books

The first chapter of cultural industry overview of the basic concepts of cultural industry second day culture industry development influence factor analysis of the third Festival cultural industry and city core competition of the second chapter the basic theory of cultural industry planning the first festival culture industry planning features second festival culture industry planning basic principle third day culture industry planning process in chapter third, the cultural industry in general planning: a case study of the first section of the development of cultural industry in Nanjing "eleven five" planning second section of Nantong city cultural industry development strategy planning of the third festival of culture industry development in Quzhou "eleven five" planning fourth day case reviews the fourth chapter of cultural and creative industries planning: a case study of the first section of Beijing city of Chaoyang District cultural and creative industry planning section second case reviews the fifth chapter animation industry planning: a case study of Hangzhou City, the first festival of animation and game industry development planning section second case reviews the sixth chapter folk culture industry planning: a case study of Nanjing City, the first festival of folk culture industry development planning section second case reviews the seventh chapter of cultural tourism planning: a case study of the first section of Yangzhou city culture tourism development planning section second case reviews the eighth chapter media industry gauge The first section is case analysis of Nanjing radio and television development planning section second case reviews the ninth chapter printing and publishing industry planning: a case study of the first section of the Nanjing printing industry "eleven five" planning second day case reviews the tenth chapter "super singing girl" operation case analysis section "super female voice" operation case introduction section second case reviews the eleventh chapter NBA management case analysis section NBA business case second cases review chapter twelfth Disney management case analysis the first Disney business case second cases thirteenth chapter 1912 comments on the Nanjing cultural and leisure district and its brand development project planning case analysis section cases introduction section second case reviews the fourteenth chapter of capital market and culture enterprise growth first quarter case analysis the media and the media capital operation cases second cases comments of the fifteenth chapter of Jiangsu service industry of Yixing, "eleven five" planning: a case study of the first case brief introduction section second case reviews and references @##@. The culture industry planning in our country is still in its infancy. This book introduces basic theory of the concept of the cultural industry, cultural industry planning, integration of economics related disciplines, planning, management and makes an objective evaluation on 15 domestic cultural industry planning, and how to make scientific planning, how to culture industry promoting cultural industry development town city some deep thinking and the perspective of. This book for city culture, city culture industry research and development staff to read, also can be used for city construction, management and college students learning reference.
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User reviews
  •   The teaching materials are also not interested.
  •   Good, good.
  •   Has the certain reference value to the industry planning
  •   Basically is Nanjing, is too small, not what new content, the feeling is government data. But if the Nanjing relevant information to understand, or can be, is quite full.
  •   The overview section only can have a look behind the front, the case is such as document, no analysis and description of nature, not what reading value.
  •   This book I have great expectations, but to the hands of that content is very general.
  •   Such a big title, random packing a case, shallow analysis and subjective, atypical rubbish.
  •   My colleagues read this book, it is simply a lie. Many things can be found from the internet. The content of no value.
  •   Write too shallow
 

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