The copyright page: illustration: the general trend, new cultural formats will gradually replace the old format or the fusion, but no matter new or old, the future is not completely clear, so the present and future of a longer time will be the new business culture industry continuously adjust and find the location of period. 7 cultural products of "going out" will gradually promote the cultural enterprises focus on the source of the industrial chain, to build brand products. First, the overseas influence needs to break through, to build China's film core value. In 2011, 55 domestic films have been exported to over 22 countries and regions overseas box office and sales income of 2046000000 yuan, compared to 2010 decreased. Domestic films in overseas sales of poor grades, its content influence is lacking, in addition to the pursuit of life, high box office, the film also have responsibilities for the Chinese cultural heritage. Second domestic sports goods brand in the bottleneck of development, the urgent need to improve the content of science and technology. In 2011 the domestic sporting goods industry's performance is not satisfactory. Although the domestic Li Ning, 361 °, XTEP, PEAK and other brands have high visibility, but the market is still well-known foreign brand control. In addition to Li Ning's brand of outsourcing production, most of the enterprises are still responsible for the design and production of almost the entire industry chain of activities. There are a lot of enterprises are still at the foreign brand OEM production stage. Some have temporarily successful companies only do large-scale, for the products of mining technique is too small, do not attach importance to the research and development of products. With some international well-known brands also began to two or three lines of urban development in the low-end market, the past to stabilize market domestic brands are very likely to be eaten, a crisis. At the same time, the past that rely on Sports boom to promote industrial development is the lack of long-term considerations cannot rely too much on. Therefore, the most important thing is to rely on industry efforts. Third, the original animation as Chinese culture "toread go". In 2010 the "pleasant goat" signing Disney, 2011 "Sands dreaming city" won the Oscar nomination, the Sino Japanese co production "Tibetan mastiff Dorje"...... China's animation is used "animation" this kind of special language through the East West cultural differences and misunderstandings, interpretation to the world profound connotation of the Chinese culture. Survey data show that nearly four years the number of Chinese animation enterprises to participate in various international festival activities is increasing year by year, Chinese enterprises "going out" requirements increasingly strong. The number of 2011 enterprises to participate in the festival activities is about 209 times more than in 2010 and 2009, respectively 22% and 117.86% growth. Among them, the domestic enterprises to participate in the China International Festival activity frequency are also gradually improve, the number of enterprises in 2011 to participate in the festival activities is about 41 times more than in 2010 and 2009, respectively 9.1% and 50% growth. In addition, from the research data, at present our country animation enterprises "going out" focuses on the European and Asian culture and festival activities in developed countries and regions. In 2011 the Chinese enterprises to participate in the famous festival activities Cannes exhibition, Cannes TV Festival, Annecy Animation Festival, Annecy Animation Festival in Europe is about 51, compared to 2010 and 2009 were increased by 7.14% and 50%, ranking the five continents of the first. This indicates that China's animation enterprises in "going out" process, the target is strong, quality and efforts on the promotion of the "going out". Fourth, China's entertainment products of "going out" is still in the growth stage. At present, Chinese and foreign cultural exchanges, Chinese performing arts groups footprints all over the world, many outstanding performing arts to go out of the country. But at the same time, China's performing arts "going out" the strength and depth, and there is a deep accumulation of cultural powerCompared to the status is still far from enough. China's entertainment products of "going out" is still in the growth stage, performing operators need to keep a clear head, step by step, the perseverance to do so, from the primary form to senior forms, should take steps to implement the way: from the "going out" to "go" and then to "go up", namely to make entertainment products go out of the country, the second step is to enter the international market, and occupy the international high-end market. In order to enter the international core market, the most important is to practice the internal strength, the overall strategy at home and abroad to the creative resources, market resources, channel resources integration to "go out", let our entertainment products more competitive. Really want to "go out", to compete with foreign entertainment products in the international cultural market, the most important is to first boutique. In addition, but also in the Chinese entertainment products "quality" into the internationalization, the market consciousness. At the same time, overseas marketing channel also has a smooth, such as the establishment of overseas bases.
In 2012 the Ninth China Cultural Industry New Year speech on the forum of the rise of China will be in the spirit of the world, in the ninth session of the cultural industry new year forum speech culture industry should consider social benefit - in 2012 ninth China Cultural Industry New Year Forum speeches always report industry report industry report news publishing industry development report of industry report two annual report on the development of film industry industry report three radio and television industry annual development report of industry report four animation game industry annual development report of industry report five network new media industry annual development report of industry report six annual report on the development of advertising industry industry report seven art works business annual development report eight annual industry report performance industry development report of industry report nine exhibition Festival industry industry report ten annual report on the development of cultural tourism industry development report eleven annual industry report design industry annual development report of Industry Report twelve annual report on the development of education and training industry industry report thirteen annual report on the development of Regional Sports Industry Report of regional report a Beijing area culture industry development report area Report of the two annual report on the development of cultural industry in Shanghai regional report three annual report on the development of cultural industries in northeast region report four annual report on the development of cultural industry in North China region report five annual report on the development of cultural industries in East China region report six annual report on the development of cultural industry in Central China regional report seven annual report on the development of cultural industry in Southern China region in Northwest China report eight the annual report on the development of regional cultural industry report nine annual report on the development of cultural industry in the southwest region of Taiwan, Hongkong, Macao ten regional cultural industry annual report on the development of special report special report a "world city" in the construction of the Beijing creative culture symbols thematic reports two measurement of cultural consumption: statistical data sources and research use special report isolation and culture industry three system area capitalist impulse special report four migrant workers social stratification and cultural consumption reports from five Chinese Drama Workshop "White Snake" to explore the non-profit theater and performing production line of appendix of 2011 Chinese cultural industry development @##@ annual events "The Ministry of education of philosophy and social science series development report, the annual report on the development of Chinese culture industry (2012)" uphold the principle of the compilation of annual report, continue to culture industry in the field of micro enterprises as the key analysis object, to investigate the full of the spirit of innovation and enterprising awareness of the cultural industry enterprises and entrepreneurs business behavior.
To study full of the spirit of innovation and enterprising awareness of the cultural industry enterprises and entrepreneurs business behavior. "The Ministry of education of philosophy and social science series development report, the annual report on the development of Chinese culture industry (2012)" was based on many related research results on the report quoted extensively from research institutions, researchers and industry organization of data and research results.
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