The 2011 Chinese network culture market annual report

Date of publication:2012-7   Press: People's Publishing House   Author:Ministry of culture market department   Pages:全3册   Words:350000  
Summary

2012 Chinese culture market annual report includes 2012 Chinese online game market annual report, 2012 Chinese online music market annual report, 2012 Chinese Internet market annual report three part, analyzes and summarizes the general situation of the cultural market in 2011. The report reviews the development and management in China in 2011 the network game market, online music market and the Internet market, analyzes the development trend of the future network game market, online music market and the Internet market, and management related work points in 2012 China's online game market, online music market and market of Internet cafes are described. The report data mainly from enterprises to the Ministry of culture report of project information, the Ministry of culture of the enterprises of the special investigation, authoritative. All data is accurate and informative. The report put forward the management idea in 2012 China's online game market, online music market and market of Internet cafes, forward-looking.
Catalogue of books

"2011 China's online game market annual report"
"2011 China Internet music market annual report"
"2011 China Internet market annual report"
Chapter excerpt

The copyright page: illustration: 4 Zhejiang model: innovative ideas to promote the standardization of the market in 2011 in Zhejiang province Internet cafe chain stores increased 260, in terms of market access and withdrawal mechanism has been established, the overall market order has been standardized Internet cafes. Zhejiang province to promote Internet cafe chain process from different dimensions, regulate Internet market order, its main idea is embodied in the following aspects: (1) adjust measures to local conditions, explore the new mode of innovation chain steadily, Zhejiang Provincial Department of culture in a wide range of research, many departments to listen to the views of the foundation, issued the "Internet cafe chain promotion Zhejiang province to implement the program (Trial)", to further improve the market access and withdrawal mechanism of Internet cafe chain enterprises, promote Internet cafe chain process from different dimensions. One is the implementation of the "straight battalion store that branch form", avoid "false chain". Two is to encourage the management chain enterprises to enter the market of Internet cafes, Internet cafes in monomer and chain of custody business management services, implementation of chain management concept, the Internet hosting company into the Internet cafe chain scope through the accreditation of the Internet hosting company can also enjoy preferential policies for Internet cafe chain enterprises. Three is to encourage the relevant field of chain enterprises to enter the market of Internet cafes, try to develop small and wide circulation, diversification of the Internet cafe chain management, implementation of supporting chain. After nearly a year of efforts, Zhejiang province has identified Internet cafe chain management enterprise 13, Internet cafe chain management enterprise 1, in promoting the chain has accumulated some experience. (2) give full play to the guidance function of planning, and unswervingly promote the chain in Zhejiang province to scale, brand development, encourage Internet industry stock adjustment, optimize the structure, do the combination of government regulation and market regulation, to maximize the role of market mechanisms. According to the relevant state policies, Zhejiang actual, again for the net amount and layout adjustment, and jointly with the public security, industry and commerce departments, in 2011 June jointly held the province's Internet cafe chain management work conference deployment of Internet cafes, total layout and chain management work. Advance Internet cafe chain work to accelerate, Zhejiang province in 2011 the total layout planning of Internet cafes to give policy incentives to integrate the existing stock of Internet cafes, set a number of incentive index in 100 planning index routine, Internet cafes in the specified chain business acquisition, and the coexistence of amount of Internet cafes, the quantity of each of 5, given the incentive index 1 home; Internet cafe chain enterprises in managed form an integrated Internet cafes, the quantity of each of 10, given the incentive index 1. At the same time, encourage clear planning will Township, Internet cafes planning index for Internet cafes have not set up a total lack of million people (including the floating population) of all types of development zones and to ban Internet cafes effective area, and through effective planning guide, and promote the coordinated development of urban and rural market of Internet cafes.
Editor recommends

"Annual report on China's Internet culture market (2011) (set of 3 volumes)" the management idea in 2012 China's online game market, online music market and market of Internet cafes, forward-looking.
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