As one of the important features of development of the world economy globalization, relates to all fields, politics, culture, life of human society, is the social phenomenon in today's most extensive coverage, the largest, deepest penetration effect. In twentieth Century eighty or ninety years, with the accelerating process of globalization, many scholars from philosophy, economics, politics, culture, history, sociology and other different aspects of globalization, they form a consensus is: economic globalization deeply influenced the development of culture. Along with the accelerated process of economic globalization, space obstacle nations, inter cultural continuously outside their own, the national and social barriers and mutual influence, mutual penetration. Impact of globalization on the contemporary Chinese, started from the economic aspect, and then a social life and culture etc.. In the process of economic globalization is accelerating, all kinds of culture, all kinds of thoughts are mutually staggered, interaction, ushered in a new era in the history of the world. As the companion of the economic globalization, cultural globalization not only means that the global integration of culture, but also means that the culture conflict. The construction of socialist culture Chinese characteristic both have positive effect, but also brought negative effect; not only provides good opportunities, but also poses a severe challenge. And how to make use of the favorable factors to eliminate the negative effect of globalization, how to respond to the challenges of globalization, and not lose the opportunity, so as to further improve China socialist cultural construction, is a major issue to be solved in practice to our proposed.
The logic of this book is, from an academic concept, strategic significance, sail around the background of globalization, cross culture communication, from history to reality, from theory to practice, from the opportunities and challenges to the suggestion, the ultimate goal is to promote cross-cultural communication between Chinese and China conducive towards the direction of cultural construction development, also is the at present, China cultural construction should respond positively, how to cross-cultural communication between Chinese and how to draw on the advantages and avoid disadvantages, how to remain invincible in the influences of Western culture and civilization, how to cross culture communication construction to the world Chinese culture, carry forward its influence. The book consists of 8 chapters.
The introduction of a, what is under the background of globalization of contemporary Chinese and Western cross-cultural communication two, the purpose and significance of the study of three, nearly ten years of cross-cultural communication between Chinese and review four, research ideas, research methods and the framework of the first chapter of contemporary Chinese and Western cross-cultural communication -- from the academic concept to practice concept, academic concept -- Contemporary Chinese and Western cross-cultural connotation two, practice philosophy -- the Marx doctrine of cross-cultural communication between Chinese and thoughts in the second chapter of contemporary Chinese and Western cross-cultural strategic sense, contemporary Chinese and Western cross-cultural communication is conducive to world peace and development, two contemporary Chinese and Western cross-cultural communication is conducive to promoting China's political, economic, cultural and social construction of the third chapter the thrust force -- and block of contemporary Chinese and Western cross-cultural communication globalization background, the contemporary Chinese and Western cross-cultural communication and globalization boosting force two, contemporary Chinese and Western cross-cultural communication globalization block force the fourth chapter -- the conflict and fusion of Chinese and Western cultural exchange history and enlightenment, cross-cultural communication between Chinese and Western historical review, two cross cultural communication history, three kinds of representative Western Cross The fifth chapter is about the cultural exchange of music -- and Western cross-cultural analysis of typical cases, when a "Shinto" encounter "humanitarian" -- Japan and the West cross cultural communication two, peaceful evolution behind -- the former Soviet Union and the Western cross cultural communication sixth chapters absorb, rejection, fusion -- the contemporary Western Cross cultural communication, a contemporary of cross-cultural communication between Chinese and three stage two, face of contemporary western culture's strong challenge three, contemporary Chinese and Western cross-cultural communication status of the seventh chapter in the cross-cultural communication between Chinese and promote the generation of Chinese culture construction theory, thinking of contemporary Chinese and Western cross-cultural communication to China culture construction brings opportunities and challenges two, to promote the cross-cultural communication between Chinese and China cultural focus of the construction of the eighth chapter in Chinese and Western cross-cultural communication construction to the world China culture, build a world Chinese culture guiding ideology and the general idea, construction of two world Chinese culture approach reference postscript
"The generic term" -- Guan Shijie said that, "intercultural communication is a general term which covers a relatively wide. It usually refers to a cultural context person, group and another cultural context person, group communication ". This definition includes not only the international exchange of different cultural background, but also including the different cultural backgrounds communicate, think that as long as the cultural background of different communication is cross-cultural communication. "Situation" -- Larry A 萨默瓦 and Richard · E · Potter thinks, "intercultural communication refers to communication between people from different cultural backgrounds of the _ scenarios. Its importance and is unique, different culture, different experiences, exchange inherent and assumed, would make communication difficult, sometimes even impossible to carry out ". This definition emphasizes intercultural communication as a case and the case that. Yang, LDK thinks, cultural exchanges between different peoples or mainly refers to the different language backgrounds exchange activities. ③ in other words, when the transfer by both sides in the exchange process into their own standards, values, customs, if these standards and values: (1) have a relationship. (2) from the people belonging to the social and cultural groups is typical, can be objectively observed; or one can subjectively accordingly, since that is a member of the. (3) by the exchanges between the two sides as behoove, and to a negative effect on communication, such communication may be called "Intercultural communication". The emphasis here that people of different nationalities or different language backgrounds, the standard values, customs role in cultural exchanges. On cross cultural communication, there are three types, one is not developed nation to learn from developed nations, the advanced culture of ethnic into their peoples, such as the ancient Japanese to Chinese learning words, religious and political system; the second is to their own national culture has a sense of superiority, in an attempt to the cultural transfer their spread to other ethnicAmong them, such as the history of the British Empire in the world within the scope of the colonization and cultural expansion....... ?
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