This book is the first devoted to the study of "red team" academic theories and knowledge popularization work. This book is the case with "red team" this specific information products, to the modern media theory, to a new approach in information technology and services, cultural inheritance and innovation and entrepreneurial network as the background, present a information service enterprise how to mainstream culture through the industrialization operation, innovative exploration information the production economic benefit and social benefit. This book is mainly based on the Guangdong Mobile "red team" as the representative of the cultural products and the analysis of the impact of major events, in today's Internet era should be how to inherit traditional culture, innovation and dissemination of mainstream culture, the purification of the air network, show the spirit of innovation Chinese.
Objective: a new case and the universal significance in the first chapter third wave: Tides "red Duan Zi" a rise directly to a high position, was two, and the montage to enjoy the spirit of the positive and negative comments from side to side three, second chapter has a long history of "Duan Zi", "Duan Zi" and "Duan Zi", "Duan Zi" the charm of the two history cultural study three, "Duan Zi" culture extension four, "Duan Zi" is China a culture phenomenon of specific period of the third chapter "red Duan Zi" weakness lends wings to rumours.? One, new media and fast-food audio-visual habits seamless integration of two, advocate the construction of network culture ecology three, the survival and development of enterprises the wise use of the fourth chapter "red team" of nature, culture and a positive two, grass roots: the next Reba type three from mass media, cultural and creative products the cultural and creative industries evolution four, the benefits of the opening and sharing five, continuous derivative and expanding functions of fifth chapter "red texts" cultural China, life: "snowball effect of red piece" two, entertainment: the message of the Twitter three, socialization: "red team" the long tail four, economic: the message of the blue sixth chapter continuously expand the connotation, denotation and function concept, evolution, the cultural industry shows the spirit of the two values of the media three, "red team" culture industry direction and the national spirit of the conclusion: let "red texts" tell the future reference sequence
Culture @ 2017